The terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.The terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.The terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.vvvThe terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.The terms must be brought into both parties so that they benefit for long-term success rather than short-term profit-making.