One of the key advantages of digital marketing is its ability to target specific demographics with pinpoint accuracy. Tools such as SEO, social media marketing, and email campaigns allow businesses to communicate with their audience at the right time and platform. Additionally, the analytics tools available today provide valuable insights into customer behavior, enabling companies to make data-driven decisions. Digital marketing is also far more cost-effective compared to traditional forms like television or print advertising. Small businesses with limited budgets can still compete with larger enterprises by focusing on strategies such as content marketing or pay-per-click (PPC) ads.